Privacy policy

Last updated: September 12, 2026

A Little Meaning operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). A Little Meaning is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information”, we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this information, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.

  • Financial information, including credit card, debit card and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information, including your username, password, security questions, preferences and settings.

  • Transaction information, including the items you view, place in your basket, add to your wishlist, purchase, return, exchange or cancel, as well as details of previous transactions.

  • Communications with us, including information you provide when contacting us or submitting a customer-support enquiry.

  • Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.

  • Usage information, including information about how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.

  • Automatically through the Services, including from your device when you use our products or services, visit our website or interact with cookies and similar technologies.

  • From our service providers, including when we engage them to provide technology, payment processing, fulfilment, delivery, analytics, customer support or other services on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, tailoring and improving the Services. We use your personal information to provide the Services, perform our contract with you, process payments, fulfil orders, remember your preferences, send notifications relating to your account or order, process purchases, returns, exchanges and other transactions, manage your account, arrange delivery, facilitate returns and enable product reviews. We may also use this information to personalise and improve your shopping experience.

  • Marketing and advertising. We may use your personal information to send marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for our products or services on the Services or other websites. This may include advertising based on products you have viewed, purchased or added to your basket.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you create an account, you are responsible for keeping your login details secure. You should not share your username, password or other access details with anyone else.

  • Communicating with you. We use your personal information to provide customer support, respond to questions and maintain our business relationship with you.

  • Legal reasons. We may use your personal information to comply with applicable law, respond to valid legal processes or requests from law-enforcement and government agencies, investigate or participate in legal proceedings, enforce our terms and policies and investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. This may include:

  • Shopify, suppliers, fulfilment partners, delivery companies, payment processors, technology providers, data-analytics providers, customer-support providers, cloud-storage providers and other third parties that perform services on our behalf.

  • Business and marketing partners that help us provide marketing services and advertising.

  • Third parties where you direct, request or consent to the disclosure of information, including delivery providers and social-media platforms.

  • Our affiliates or other businesses within our corporate group, where applicable.

  • Parties involved in a business transaction such as a merger, acquisition or insolvency.

  • Law-enforcement agencies, courts, regulators or other parties where disclosure is necessary to comply with a legal obligation, enforce our terms or protect our rights, our customers or others.

Shopify may support personalised advertising using information about your online activity across different merchants and websites. Depending on where you live, you may have the right to object to or opt out of certain targeted advertising activities.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Shopify platform.

Information you submit through the Services may be transmitted to and shared with Shopify and third parties that may be located outside the country where you live.

To help protect, grow and improve our business, we may use Shopify features that incorporate information obtained from your interactions with our store and other merchants. In these circumstances, Shopify is responsible for its processing of your personal information, including responding to requests concerning information processed by Shopify.

You can learn more about Shopify’s processing activities by reading the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/app-users

Depending on where you live, you may exercise certain rights relating to information processed by Shopify through the Shopify Privacy Portal:

https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may include links to websites or online platforms operated by third parties.

If you follow a link to a website that is not owned or controlled by us, you should review that organisation’s privacy and security policies and other applicable terms.

We do not guarantee and are not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites.

Information you publish on public or semi-public platforms, including social-media platforms, may be viewable and used by other users or third parties. The inclusion of a third-party link does not necessarily indicate that we endorse the content, platform or organisation.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”, as those terms may be defined by applicable law, personal information belonging to anyone under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee complete security.

Information transmitted over the internet may not always be secure while in transit. You should not use unsecured channels to send sensitive or confidential information to us.

How long we retain personal information depends on factors including whether we need it to:

  • Maintain your account.

  • Provide the Services.

  • Process and fulfil an order.

  • Comply with legal, tax and accounting obligations.

  • Resolve disputes.

  • Prevent fraud.

  • Enforce contracts and policies.

We will not retain personal information for longer than is reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights concerning your personal information. These rights are not absolute and may only apply in certain circumstances.

  • Right of access. You may have the right to request access to the personal information we hold about you.

  • Right to deletion. You may have the right to request that we delete personal information we hold about you.

  • Right to correction. You may have the right to request that we correct inaccurate or incomplete personal information.

  • Right to data portability. You may have the right to receive a copy of certain personal information in a commonly used format and request its transfer to another organisation.

  • Right to object. You may have the right to object to certain uses of your personal information.

  • Right to restrict processing. You may have the right to ask us to restrict how we process your personal information.

  • Right to withdraw consent. Where we rely on consent, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

  • Right to complain. You may have the right to complain to the relevant data-protection authority.

Managing Communication Preferences

We may send you promotional emails where you have provided consent or where otherwise permitted by law.

You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.

If you unsubscribe from marketing communications, we may still send you non-promotional communications relating to your account, orders, payments, deliveries or customer-support enquiries.

Exercising Your Rights

You can exercise your rights by contacting us using the details provided at the end of this Privacy Policy.

We may need to verify your identity before processing a request, as permitted or required by law.

You may appoint an authorised representative to submit a request on your behalf. Before accepting such a request, we may require evidence that you authorised the representative to act for you and may also need to verify your identity directly.

We will respond within the period required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below so that we can investigate.

If you are unhappy with our response, you may have the right to lodge a complaint with the Information Commissioner’s Office or another relevant data-protection authority.

Information about the UK Information Commissioner’s Office is available at:

https://ico.org.uk/make-a-complaint/

For customers in the European Economic Area, a list of data-protection supervisory authorities is available at:

https://edpb.europa.eu/about-edpb/about-edpb/members

International Transfers

We may transfer, store and process personal information outside the country where you live.

Where personal information is transferred outside the United Kingdom or European Economic Area, we will use appropriate safeguards where required by law. These may include adequacy regulations, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement or an approved UK addendum.

Cookies

We and our service providers, including Shopify, use cookies and similar technologies to operate the website, remember your preferences, understand how customers use the Services, improve performance and, where you have consented, provide personalised advertising.

Where required by law, non-essential cookies will not be used unless you provide consent through our cookie-consent controls.

You can manage your cookie preferences using the cookie settings available on the website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.

When changes are made, we will publish the revised Privacy Policy on the website, update the “Last updated” date and provide any additional notice required by applicable law.

Contact

If you have any questions about our privacy practices, this Privacy Policy or your personal-information rights, please contact us:

A Little Meaning
Operated by William Houston
Business correspondence address: Office 6901, 321–323 High Road, Romford, Essex, RM6 6AX, United Kingdom
Phone / WhatsApp: 07856 976896
Email: hello@alittlemeaning.co.uk

A Little Meaning is an online-only store. This address is used for business correspondence and is not a customer-facing retail premises.

For the purposes of applicable UK data-protection law, A Little Meaning, operated by William Houston, is the controller of your personal information.